- ·上一篇文章:2010四级作文真题(2012年4级作文)
- ·下一篇文章:真正的友谊英语作文带翻译(真正的友谊英语短文)
2016年6月六级仔细阅读解析(2016年6月六级阅读真题)
六级考试在即,英语六级频道为大家带来六级仔细阅读预测,希望可以为大家带来帮助,预祝大家取得好成绩!
A Tangled Web
The internet looks like an adman's dream. Counting how many times an advert on a bus shelter has been viewed is impossible; counting clicks on a blinking banner ad is a doddle (轻而易举的事). But knowing where each click came from, and how many people are clicking, is harder than it appears.
Firms dedicated to click-counting put code on websites that reports the times, origins and frequencies of visits, or get consumers to install it buried in browser plug-ins or mobile apps. These record web-users' digital calling-cards: the internet-protocol (IP) addresses of the devices they are using. But to assume that each IP address represents a single user in its country of registration is a wild oversimplification.
A new report published on November 4th takes a different approach. Global Web Index (GWI), a market-research firm with local partners in 32 countries, surveys 170,000 consumers a year and recently began to ask detailed questions about internet use. It puts North Korea and India in the top three forFacebook users. Similar Web, which does IP-based analysis, does not even put North Korea in the top ten.
One reason for the difference is that in many developing markets devices are widely shared. Conversely, more than three-quarters of respondents in the GWI report said they used more than one device. Another factor is the spread of virtual private networks (VPNs) and proxy servers (代理服务器), which make it possible to surf the web through a foreign server.
Once restricted to the tech-literate, these are now common and easy to use. Citizens in North Korea who want to vault the Great Firewall to use Facebook (banned in North Korea) can do so with a couple of clicks. Foreign fans of the BBC can use the same trick to watch its programmes via iPlayer, supposedly barred outside Britain. Since VPNs and proxy servers are clustered in countries with favourable rules, such as Sweden and the Netherlands, any count of visits to such sites will be skewed (出现偏差).
More broadly, knowing who is online, and where, would benefit government policymakers as well as advertisers. Other figures on technology use are available from the International Telecommunication Union (ITU), a UN agency. But there are gaps here, too. It collates (核对) surveys from national census bureaus around the world, but cannot insist that they all pose the same questions.
The ITU estimates that 4.3 billion people around the world are yet to get online, 90% of whom are in developing countries. But until data from surveys and clicks can be combined into a single picture, the map of internet usage will be little clearer than the viewership of bus-shelter ads.
1. In what way is counting clicks on a blinking banner ad a doddle?
A) Click-counting can be recorded by using codes.
B) Click-counting can be viewed by sight.
C) Click-counting can be summarized by admen.
D) Click-counting can be estimated by scientists.
2. According to the passage, why is it hard to figure out origins of click-counting?
A) Browser plug-ins with secret codes can hide customers' information.
B) Some mobile apps installed on a smartphone can't locate its user.
C) Each IP address does not necessarily represent one single user.
D) Knowing the origins and times of clicking is harder than it appears.
3. What might not be the reason for the difference of the researches conducted by Global Web Index and Similar Web?
A) Devices in many developing markets are widely shared.
B) Many people use more than one device when they surf the Internet.
C) Surfing the web through a foreign server is available.
D) The samples they choose are different from each other.
4. According to this passage, what would citizens in North Korea do if they want to use Facebook?
A) Find some tricks to breach the wall.
B) Use VPNs and proxy servers.
C) Ask Global Web Index for help.
D) Change their IP addresses.
5. What do we learn from the last paragraph?
A) Knowing where people get online would benefit government policymakers as well.
B) How people in developing countries access to the Internet is still unknown.
C) Counting clicks on blinking banners are easier than those of bus-shelter ads.
D) Data from surveys and clicks are not sufficient to form a clear map of internet usage.
[1][2]下一页
相关文章:
第1篇 2015.12英语六级作文(2015六级作文真题) 作者:admin
Directions:Forthispart,youareallowed30minutestowriteashortessayentitled“MyViewonUniversityRanking”Youshouldwriteatleast150words.范文MyViewonUniversityRankingThepastyearshave
第2篇 农历六用英语怎么说(农历翻译成英语) 作者:admin
相传在4000多年前的夏朝,即中国历史上第一个奴隶制王朝就开始有了历法(calendar),后人把当时中国古老的传统历法叫“夏历”。夏历是按月亮的运行周期(rotatingcycle)制定的,故又称作“阴历”。由于夏历中有一年四季节
第3篇 2012年6月英语四级作文范文(2012年6月大学英语四级作文) 作者:admin
Directions:Forthispart,youareallowed30minutestowriteacompositiononthetopicABoominContinuingEducation.Youshouldwriteatlea
第4篇 四级图表作文常用的50个句型有哪些(四级图表作文常用的50个句型是什么) 作者:admin
四六级图表作文题总是让大家不知所措,英语四级频道给大家发50个套句,融会贯通走起!每天过10个,5天时间解决四六级图文写作!GO!GO!!GO!!!1.thetableshowsthechangesinthenumberof……overtheperiodfrom……to……该表格描述了在……年之……年
第5篇 宿舍生活四级英语作文(关于大学生宿舍生活的英语作文) 作者:admin
距离2019年12月大学英语四级考试还剩不到2个月时间,不知各位考生准备好了嘛~四级写作是四级考试中的重头戏,今天四六级为大家分享2019.12月英语四级范文模板:宿舍生活,满满的干货,只要你认真用心的学,就能取得好成绩!12月英语